 | Sudarshan Raj Ganta Director Operations Posted on Sep 10, 2019 |
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 | Dorothy Burton Co-Founder & Technical Director Posted on Oct 9, 2019 |
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When email entered man’s life, it was the beginning of a new era. The long waiting for the postman to deliver our letters was no more; with the click of a single button all that you penned down in your message box was delivered to the recipient in a jiffy.
The email did not limit itself to personal messages alone, businesses grabbed this opportunity to communicate…communicate with their employees, stakeholders,existing and prospective customers.
Now that’s a whooping number..half of the world’s population on email.
What began as a communication tool slowly transformed itself into a marketing channel. Businesses began to bombard their consumers with all the information that they ever needed on their products. No more door to door campaigns, though I must admit that in some parts of the world it still is in good use.
That’s an interesting fact to note…with millions of email users, businesses found a new way to engage with their audience.What initially began as simple product introductory mails moved on to surveys, personalised wishes on special occasions, query resolving and many more.
Email Marketing has evolved over the years, it is not merely a tool for marketing but a very powerful one which has changed the face of many businesses
