Video-on-demand platform (VOD Platform):
A video-on-demand platform is a way to stream video content through subscriptions, rentals, or purchase model. Video on Demand gives you access to content from any online video library anytime you want. In other words, viewers have the ability to choose when, where, and how they view media. All you need to do is open the VOD app/website on your phone, TV or computer, select the program you want to watch and wait a few seconds for the video to load. VOD streaming content is pre-recorded and not transmitted in real time. The content will be pre-recorded and added to the platform which viewers can access anytime from any compatible device.
Example of streaming services that use the VOD model are:
1. Netflix 2. Disney+ 3. Prime Video 4. Hulu 5. Vimeo 6. Muvi
There are 3 most popular VOD business models in the market:
1.Subscription Video-on-Demand (SVOD)
SVOD model offers visitors complete access to to a video library for a monthly or annual fee. These paid subscriptions gives visitors all their favourite content material on one platform without commercials or pop-ups.2.Transactional Video-on-Demand (TVOD)
TVOD model uses a pay-per-view format. Customers make one-time purchase to get admission to unique content material.3.Advertising Video-on-Demand (AVOD):
AVOD is essentially “free” for visitors due to the fact there is no upfront fee to watch content, however they’ll encompass advertisements. AVOD sales comes from agencies paying to market it with quick classified ads at some stage in your videos.Problem/ Requirement
Client wanted to cater to the general users by providing them specific content to consume. To find out how to understand what the consumer wants and needs, client needed to collect user data who will visit their website, to comprehend the data and to profile the users based on their choices on viewing the content. So that the right content would be provided to the users with the goal to help them progress from Level 1 to Level 2 and to Level 3 as individuals.Solution
At NaarSoft, it is not just about taking a project but to really understand the problem of the client and to provide them the best possible solution with technology. After the early strategy preparation, it was decided and approved to build an AI based recommendation engine for quicker and to-the point content recommendation to users by using hybrid filtering algorithm that combines content and collaborative filtering. This AI recommendation system can evaluate user preferences and recommend desirable output. It can capture login data of registered users(new and old) and guest users, collect user data based on their viewing pattern and profile them accordingly. It can capture implicit and explicit user data for understanding and do faster and to-the point recommendations. It can narrow down searches to specific items reducing the time it takes to find desired products and services which significantly increases the likelihood of other potentially appealing videos getting into the user’s field of vision. This encourages users to interact with more products I.e; genres, videos, speakers etc, which will lead to increased consumption and increased profits. Our team is not only technically proficient, but also goes extra mile to provide solutions in understanding the business challenges & needs to deliver tailor-built, cost-effective, time-saving, and revenue-generating results. With our expertise in various technologies like C#, .Net, BI, PHP, WordPress, Laravel, MVC there is much more we offer as per your need.
